GoToStage – Monetization Experience


GoToStage has launched and the Product and Marketing team wanted to test how this platform would be priced, uncover any user challenges, and investigate areas for improvements.

Goals for Creating This Experience

  • Teamed up with Product Marketing Managers, Data Scientists, User Experience Researchers, and Product Designers
  • Analyzed product design, interaction flows, web metrics data, field research, user research, user interviews, surveys, personas, and other data metrics
  • Created User Experience strategy based on user needs and business plan
  • Uncovered areas for improvements based on usability testing and A/B testing activities with users
  • Created storyboards, interaction flows, user flows, wireframes, visual designs, interactive prototypes, and launched multiple usability testing activities
  • Presented and provided recommendation for improvement to the Marketing and Product teams